Starbucks is making a big hoopla about their new instant coffee called VIA which they rolled out nationwide recently.  They claim it is an instant coffee that tastes like freshly brewed.  They use a proprietary process they are calling a microgrind, and by looking at, making the stuff, and tasting it I'm thinking there's some dehydrated and/or freeze-dried coffee in there too.

Nevertheless, it's VIA VIA VIA everywhere you look inside your local Starbucks right now